LANDINGPEAK

ANNOUNCED 19 MAY 2026 · ROLLING OUT ACROSS THE U.S. NOW

Google started calling contractors
instead of the customer.

Someone says «find me a roofer for hail damage this week» and the assistant goes off and phones companies itself — checking reviews, availability and service area on the way. Home repair was on the launch list. So was beauty. Your phone is the interface now, and the thing on the other end does not scroll, does not squint at a PDF and does not call back twice.

Run the six checks Or let me check automatically →

FREE · NO SIGNUP · NOTHING STORED · TAKES ABOUT SIX MINUTES BY HAND

WHAT WAS ACTUALLY SAID

The quote, so you don't have to
take my word for it.

«For select categories like home repair, beauty or pet care, you can ask Google to call businesses on your behalf … these capabilities will roll out to everyone in the U.S. this summer.»

Google, Search at I/O 2026, 19 May 2026

That is the whole of it from the source. Trade write-ups fill in which jobs sit inside «home repair» — roofing, HVAC, plumbing, electrical — and they are probably right, but that part is their reading, not Google's sentence, and I am going to keep the two apart on this page.

AND HERE IS WHAT GOOGLE DID NOT SAY

Nothing about what a business has to do. No requirement, no opt-in, no integration, no partner list, no certification. I looked, because I expected to find one and it would have made a better sales pitch.

So if anyone — me included — offers to «connect you to Google's booking agent», that is a product that does not publicly exist. What follows is not a connection. It is the list of reasons an assistant would give up on you, and how to remove them.

THE SIX CHECKS

Work out where it gives up on you.
About a minute each.

These aren't guesses about a secret algorithm. They're the six things anything — a person, a bot, an assistant — has to establish before a job can be booked. If a step can't be completed, the next company on the list gets the call, and you never find out it happened.

  1. 01

    A number a machine can dial

    Open your homepage on a phone and tap the phone number. If nothing happens, the number is a picture or plain text, not a tel: link. Assistants read the page as structure, not as a photograph — a number baked into your header graphic does not exist to them.

    Fix: one line of HTML around the number you already show. Free, and your web person can do it in the time this took to read.

  2. 02

    Hours it can trust at 9pm on a Sunday

    Search your own company name and read the hours Google shows. Now read the hours on your own site. If they disagree — or if your site says «call us anytime» and nothing more — an assistant has two sources and no way to pick.

    Fix: publish real hours in text on the site, including what happens after hours, and make them match your Google profile exactly.

  3. 03

    A service area it can match against an address

    The customer has a postcode. The assistant needs to decide whether you cover it, before it wastes a call. «Serving the greater metro area» does not answer that. A list of the towns you actually drive to does.

    Fix: one sentence naming the places, in text, on the page. Not a map widget — those are pictures too.

  4. 04

    A number for «roughly what does that cost»

    Of the 623 contractor sites I measured this month, most published no price of any kind. That is a deliberate choice and I understand it. But it means when an assistant is asked to compare three companies, you're the one it can say least about.

    Fix: a range for your three most-asked jobs, with the honest conditions attached. «Most AC repairs land between $X and $Y; a compressor is its own conversation» costs you nothing and makes you quotable.

  5. 05

    Somebody who actually picks up

    This one isn't a website problem, and it's the one I can't fix from here. If the assistant calls and gets a voicemail box that's full, the booking doesn't happen. The rest of this list is wasted if the phone rings out.

    Fix: whatever you already know you should do — a real answering setup, or a text-back so the lead survives the miss. Test it yourself: call your own number from a phone the office doesn't recognise, after six.

  6. 06

    Machine-readable proof you're a real company

    Name, address and phone in plain text, matching everywhere they appear, plus LocalBusiness markup so none of it has to be guessed. This is the least exciting item here and the one most sites fail.

    Fix: markup is free; the discipline of keeping one address identical in five places is the actual work. The free scan checks this bit automatically.

THE PART THAT KEEPS THIS HONEST

Doing all six does not guarantee Google calls you. Nobody can promise that, and the rollout is weeks old — anyone showing you results from it is showing you something they made up. What the six do is remove every reason to skip you that is inside your control. That's the whole claim, and it's the only one the evidence supports.

Want the boring six done for you?

Every site I build ships with all of it — the markup, the hours, the service area, the prices, the phone that a machine can dial. If your site is fine and you just want this layer added to it, that's the AI Visibility Setup. If you'd rather find out where you stand before spending anything, the scan is free and stores nothing.

Scan my site — free Ask me anything

EVERY MESSAGE IS ANSWERED BY A PERSON · NO PAYMENT UNTIL WE AGREE THE SCOPE